When a good friend hires you to take their professional portraits, you know it’s going to be a fun shoot. I know Dana through my daughter’s primary school and we’ve been friends from the moment our little ones started Reception. She is insanely creative and finally took the plunge to set up her own business selling…

I think the time has come to introduce myself properly - my name is Irma, and I am the photographer behind Branding by Irma. Let me start things off with telling you a little about myself by giving you 5 random facts.

In a world dominated by visual content, the significance of professional brand photography cannot be overstated. Whether you're an entrepreneur, a small business owner, or a creative professional, investing in a skilled brand photographer can yield invaluable returns. Here are ten compelling reasons why booking a brand photographer is a crucial step towards enhancing your brand identity…

Over Summer I had the pleasure of photographing the lovely Laurie, a consultant nephrologist in Brighton, a fellow mum and author. She was after some professional, but informal headshots, and we decided to do our lifestyle portrait photo session at Hove seafront, so we could make use of the colourful beach huts which provide a gorgeous backdrop…

Back in November I had the pleasure of photographing 23 staff members of a lovely marketing company based in Hove. They were looking for a mixture of corporate and casual headshots and we decided to photograph everyone in and around Hove station, as their office was based there…

In the world of social media, where first impressions matter, leveraging professional brand images can be a game-changer. Hiring a personal brand photographer is an investment in showcasing your unique personality. Here are my top tips on how to make the most of your…

Your headshot is often the first impression you make on potential clients and collaborators. It's your visual handshake, the snapshot that speaks volumes about your professionalism and personality. However, for many people, the idea of being in front of the camera can be a bit daunting. Fear not! In this blog post…

In today's digital age, your professional image matters more than ever. Whether you're a seasoned executive or a small business owner, your headshot can be a powerful tool to make a lasting impression. A professional headshot can enhance your personal brand and convey trust and confidence to your clients and colleagues…

Football is more than just a game; it's a culture, a passion, and a way of life for many. So, when I had the opportunity to do a portrait photography session with Ben, a football writer and journalist, I knew we had to choose a location that would reflect the essence of the game…

Clare reached out to me as her last professional portraits were taken more than 7 years ago! She’s about to move to Australia and needed some updated headshots for her LinkedIn profile - my headshot session is perfect for this. The brief was easy, as Clare wasn’t sure yet if she was going to keep her current career in the sustainability and…

Daniele contacted me via Instagram to enquire about my headshot sessions, and was after “something urban and absolutely not corporate, but appropriate for work”. This was obviously right up my street, so I suggested some locations and we ended up taking her professional business portraits in…

One of the best things about being a portrait photographer is meeting so many wonderful people. I photographed Emmanuel on a gorgeous, but cold, winter day back in November. He runs a private tuition and education consultancy in London and needed to update his business portraits for his website…

A few years ago, in “lockdown”, I embarked on a personal project called “Doorstep Portraits” - for which I took photos of hundreds of families around East Dulwich, South London. This is how I met Christine and her family - they posed in front of their house for one of my portraits. Then, just a few months ago…

When I speak to my clients during their planning session I often hear things like “I don’t like having my photo taken” or “I never look good on camera”. Now, there is a big difference between the two. Basically everyone can look good on camera. But what if I was about to tell you that, besides looking amazing in your pictures, you might embrace your business portrait or brand photo session and…

Spotlighting the brand photoshoot I did for Nicolette, a.k.a. The Creative Genius.

Today I am sharing with you a lovely brand photoshoot I did with Katy Bateman - an Anusara inspired yoga instructor who also offers therapeutic Thai massage. Our session started with a staged yoga class. This way I was able to capture Katy working with her students.

Jem, founder of Floral Jems describes herself as a “quirky creative florist that is passionate about flowers and the environment.” And this is exactly the vibe that I wanted for her personal brand shoot.

Have you been toying with the idea of professional headshots, but keep putting it off? I strongly believe that your headshots should be a priority for you business! As a Brighton headshot photographer I…

Back in December I did a lovely portrait session with Joe, founder of Contextual Consulting. Joe is a distinguished…

You’ve been listening to me talking about the importance of personal brand photography and you’ve finally made the decision to invest in your business…